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Case study · Family restaurant group

Weekday covers up 42% with Instagram reels and Meta Ads

A content calendar, local reels and WhatsApp-first ad campaigns that filled tables on slow weekdays.

weekday covers in 3 months
+42%
average cost per WhatsApp booking
₹38
return on ad spend
5.6×

The problem

Weekends were full but Monday to Thursday was quiet. The Instagram page posted irregularly and boosted posts brought likes, not bookings.

What we did

  • Monthly content calendar with 12 reels shot on location
  • Meta Ads targeting a 5 km radius with WhatsApp booking
  • Weekday-only offers promoted to past diners by WhatsApp broadcast
  • Monthly report tying ad spend to bookings

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